Social Media

3 Ways to Increase Engagement for Your Beauty Brand on Social Media

Does your beauty brand use social media to showcase products? Incorporating social media in your digital marketing strategy is a great way to connect directly with consumers and highlight what makes your beauty products unique. In fact, about 81% of consumers are influenced by social media to make multiple purchases per year – so, it’s […]

8 Tips for Marketing Your Beauty Products on Instagram

What do top beauty brands on Instagram have in common? It’s not a riddle – the formula includes a memorable brand story + valuable content + great products, equaling a compelling social media presence. But the goal isn’t only to look good on social media… you’ll also need to stand out among your competitors, establishing […]

Maximizing Social Media for Technical Buyers

Technical buyers are routinely turning to social media platforms to research products and services for work-related purchases. So, what should manufacturing businesses know? How can your B2B company leverage social media to share engaging content and boost brand awareness? With so many social media channels to choose from, it’s important to select the right options […]

5 Tips for Growing Your Business on LinkedIn in 2024

LinkedIn is an excellent resource for B2B marketers who are looking to target engaged and motivated audiences. In fact, many of our clients find LinkedIn a great way to form meaningful connections and get to know potential clients. According to Social Pilot, companies with a complete, active LinkedIn page see five times more page views. […]

Facebook Community Standards Affect Marketers: Stay Updated & Informed

Do you use Meta for Business in your digital marketing strategy? All advertisers who use Meta to promote products or services need to ensure their content complies with Facebook’s guidelines. Facebook’s Community Standards apply to all Facebook users and all types of social media content, all over the world. Facebook Community Standards are a main […]

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

LinkedIn B2B Marketing If your B2B company isn’t utilizing LinkedIn in your marketing plan, you’re missing out on a huge opportunity that could help your brand engage specific target audiences. LinkedIn is a powerful networking tool for B2B companies. If your goal is to connect with motivated business professionals and market your products/services to B2B […]

5 Social Media Community Management Tips for Manufacturing Marketers

Since a large portion of your audience is seeking and sharing technical information on social media, it’s important to remember that a critical element of an effective social media program is community management. It’s often overlooked or not attended to on a consistent basis, yet it remains a key step to increasing engagement, which eventually […]

5 Undeniable Benefits of Social Listening

As a business executive or social media marketer, we know your schedule can be busy, but it’s worth dedicating some time each week to social listening. What is social listening? Social listening involves actively monitoring your social media pages and various online forums for conversations about your brand and products or services. It’s all about […]

Follow This Winning Formula to Create Valuable Social Media Posts

Want to Keep Customers Engaged on Social Media? Have you ever seen a company on social media that only posts about their promotional offers? There’s a good chance you stopped following them… How to Create Valuable Content For Social Media Posts Provide Value, Not Sales Copy Sharing too much sales content can actually drive your […]

COVID-19 Marketing Checklist

One thing is certain: the current Coronavirus environment has accelerated companies’ and individuals’ usage of all things digital. We’ve developed this Coronavirus Marketing Checklist to help you during this time. As marketers, we need to take advantage of this trend so we can emerge from the crisis in a strong position — especially since your […]

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to […]

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators […]

How to Come up With New Content Ideas

If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately […]

3 Agile Marketing Tips to Improve Your Marketing Agility

What is Agile Marketing? Since the start of the COVID-19 pandemic, successfully marketing your company can be challenging. Current events and what’s important to your audience can change on a day-to-day basis and even at a moment’s notice, ultimately affecting your marketing strategy and overall messaging. In fact, according to the Association of National Advertisers, […]

3 Tips for Social Media Community Management in the Time of COVID-19

Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective […]

How to choose the right social media platform for your business in 2021

Are you a business looking to incorporate social media marketing into your marketing plan for 2021?, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down […]

Social Media Community Management Guidelines

To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets […]

Your Marketing Needs to Evolve

How to Adapt Your Marketing Strategy in a Crisis In a crisis situation subject to daily/weekly changes, you must continually review and adapt how you are speaking to your customers and managing your brands. Since the COVID19 pandemic and the Black Lives Matter movement have taken center stage, most organizations have given marketing a lower […]

Marketing tactics that are working in the midst of COVID-19

As the coronavirus pandemic continues to rage, many are turning to social media not only to conduct business but also to consume news updates and connect with friends, family and coworkers. Let’s first look at some facts that have emerged about Marketing and COVID-19: • One influencer agency, Obviously, analyzed 260 of its own campaigns […]

Online Influencers to Follow New Disclosure Guidelines

This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down […]

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