Not getting enough leads? Are the quality of leads you are receiving suffering? With the promise of social media and a new lower cost method of communicating with your prospects and customers…many companies are flocking to this new media expecting a rush of fans, followers and business opportunities. Why doesn’t this happen? Let’s look at […]
Social Media
Lessons From Google Plus
Despite the odds of defeating Facebook, last month Google introduced its new social networking site, Google Plus. The limited introductory trial met great reviews and posed the question, “Can Google Plus crush Facebook?” Even with the new network’s uniqueness, probably not. With 750 million users, Facebook is an integral part of too many lives. Still, […]
Eight-Point Social Media Marketing Reality Check
While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing […]
What Can Marketing Learn From Egypt?
It has been reported that the Egyptian revolution was conceived, planning and implemented using Facebook. Over 5 million Egyptians created Facebook accounts. Actually what their 18 day revolution teaches us, from a marketing/communications viewpoint, is that communities can be a very powerful tool. Facebook now rivals Google as the number one visited site. Large brands […]
The Value of Social Media
Not sure of social marketing’s value? Even though social media is a hot topic, it still is not budgeted appropriately. According to a recent article by emarketer, “social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to […]
Do You Have Time for Social Media?
One of the more common questions I get asked is “When do I have time for all this stuff?.” Let me share with you some ideas on how to manage social media for your organization. First, to understand when and how much time to put into this medium you need to know that social media […]
Avoiding the Potholes of Social Media
Social media is without a doubt the most exciting thing in marketing since they started putting advertising posters in men’s bathrooms. However, jumping in the deep end can be very scary and a bit reckless. To make sure you are headed down the right path here is an outline of the process we use for […]
Will Facebook and Twitter Go the Way of Digg and Myspace?
In a recent NY Times article “Can Digg find it’s way in the crowd?” It is clear that Digg, a social site that allows visitors to ”Digg” articles, is struggling. Their domestic audience has shrunk. This brings to mind a recent conversation I had with a friend. We were discussing social media (gee what a […]
Having a Blast?
Email is the unsung hero of social media. It has proven itself as a marketing tool to nurture leads, widen sales channels and deepen relationships. However, most people tend to refer to it as an email ‘blast’. By simply calling this valuable tool a ‘blast’ we are not acknowledging its indispensable capacity to interact with […]
Social Media: Myths vs truths
Every day you and I are being told about some incredible example of how social media helped a company. It is certainly a hot button topic amongst the media. Like any topical story there is some misinformation being disseminated. To help you decipher fact from fiction here are some social media myths and truths we […]
New Survey on B2B Decision Makers
Here are the results of our findings: 1. To find product/industry information: 59% still read print trade magazines 64% go to trade magazine’s websites to find product/industry information. 98% will search the internet to find product/industry information. 63% read direct mail 22% refer to social media (blogs, networking sites) 2. As compared to a year […]
Twitter Schmitter
Is Twitter right for you? All the talk, hype, and buzz around Twitter is pretty damn exciting. But what’s the real story? Over the past three months, the number of unique visitors to Twitter’s website appears to have leveled off. Does this mean it’s a passing fad? (In my opinion, this is a result of […]
Social Media at Work
There has been more and more talk lately about employee use of Social Networking sites during the workday. There are two sides to this coin – using social media tools (Twitter, LinkedIn and Facebook) for real business related activity and using them strictly for personal interest. The ‘Pro’s’ Social Networking sites can actually be effective […]