You might be wondering why you keep hearing the word “branding” when marketing your business. Branding refers to the voice, tone, and visual identity across all platforms and channels. Branding is about shaping how people perceive and relate to a business. Why Consistency in Branding Matters Consistency with your company’s brand is one of the […]
Branding
Drop the Curtain: 5 Ways to Humanize Your Brand
Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey […]
Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond
Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their […]
How to choose the right social media platform for your business in 2021
Are you a business looking to incorporate social media marketing into your marketing plan for 2021?, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down […]
B2B Marketing Trends for 2018
Marketing has changed in more ways than one in 2017. The new year will be no different. Here are some trends to keep an eye out for in 2018. Content Marketing Content is key for B2B Marketing! You have probably heard this a million times already but we’ll keep saying it as long as it […]
How B2B Marketers Can Use Millennials To Prepare for Generation Z
It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how […]
Should You Have an In-House Marketing Team or Hire an Agency?
The answer to this question can possibly change the future of your business for the better… or worse. So which should you choose? We have gathered some intel to help you decide. The benefits of having an in-house marketing team One of best things about having an in-house team is that there is a quicker […]
The Future of Print Advertising
Is there a future for print advertising? This question keeps popping up and we feel the need to address it. Advertisers have been, and are continuing to, transition their traditional practices to the digital world. They are using similar concepts and designs when it comes to the appearance of their ads; however, their avenues have […]
How Artificial Intelligence Can Benefit B2B Marketing
The largest, and probably the coolest, technology trend to emerge in time for 2017 has to be artificial intelligence, or AI. Get used to that abbreviation because you are going to see it pop up more and more as this technology continues to spread. From Siri, to self-driving cars, to pizza tops (high top sneakers […]
How to Drive Traffic to Your Website: Part 4
Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline […]
Should Brands Have a Voice When it Comes to Politics?
Have you gone onto your Facebook page lately and seen endless amounts of statuses, memes, comments, and videos of people incessantly sharing their political views? If you haven’t, then you’ve been spared the headache. But, it seems as though your aunt Linda isn’t the only one voicing her opinion. Brands have taken it upon themselves […]
How to Drive Traffic to Your Website: Part 3
Hey, you’ve made it to Part 3! We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off. Now, we are going […]
What’s Old is New Again
Have you noticed the obsession with the 90s lately? From funky fashion trends, to video games, to the revitalization of old television shows, there is so much nostalgia everywhere you look. It doesn’t stop there though. We have noticed some old school marketing trends that are slowly making a comeback. Direct Mail/Physical Mailers Many feel […]
How to Drive Traffic to Your Website: Part 1
Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In […]
5 Reasons Why Most Company Advertising Campaigns Fail
A failed advertising campaign will not only have a negative impact on your brand image, it could set your company far back financially. Regardless of what stage you’re in with developing your campaign, it’s important to thoroughly evaluate it and avoid common mistakes. Here are five reasons why most company advertising campaigns fail: Reason #1: […]
Three Ways to Improve Lead Generation with Cross Platform Marketing
Throughout the course of a day, chances are your audience uses apps or views websites on their smartphones, desktop, and tablets. Keeping this type of audience engaged can be a challenge, as their attention spans tend to be split among various devices. Cross platform marketing is a solution that has recently taken the place of […]
Know Thy Brand
The NYPD made headlines for all the wrong reasons. On Tuesday it tweeted out a call for photos of people along with police officers, using the hashtag #myNYPD. The photos could be featured on the police Facebook page, which was the intention behind the request. Not surprisingly, the hashtag was shortly hijacked, by people tweeting photos of […]
Goodbye Point and Shoot Cameras?
This weekend I attended a wedding of the son of a good friend of ours. It was a beautiful wedding held on the grounds of the bride’s father’s home in Solebury, PA. If you’ve never been to Solebury, which is 10 minutes from New Hope (a major antiquing town), it is an impressive town with […]
Lessons in Fostering Lifelong Customers
Reading New York Mag last week, I came cross a feature on Warby Parker, the company from which I purchase my prescription eyeglasses and sunglasses. And I somehow didn’t realize this before, but I am smack dab in the center of this company’s target demographic. They got me, and I didn’t even realize it was […]
What Is Your Brand?
Successful branding creates a bond with each customer. The following is a way to begin to understand how you can differentiate your business and create an effective and long-term genuine brand. Company Business Brand Kinko’s/FedEx Copies and office supplies Your office Starbucks Coffee The third place Your Company ? ? The chart above is part […]