The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?
Social Media
15 New Rules for Successful Marketing
It’s no secret that things have significantly changed in the marketing world. Many traditional advertising methods are out, and digital and social media marketing is in. Marketers are facing new challenges where they find it difficult to keep up with the constant changes and innovations of this industry. To make sure you don’t fall… Continue Reading 15 New Rules for Successful Marketing
5 Reasons Why Most Company Advertising Campaigns Fail
A failed advertising campaign will not only have a negative impact on your brand image, it could set your company far back financially. Regardless of what stage you’re in with developing your campaign, it’s important to thoroughly evaluate it and avoid common mistakes. Here are five reasons why most company advertising campaigns fail: Reason #1:… Continue Reading 5 Reasons Why Most Company Advertising Campaigns Fail
Do's and Don’ts of an Effective Facebook Ad Campaign.
Facebook drives nearly 25% of all social referral traffic, according to Sprout Social. These are encouraging results for any marketer who is in the process of launching a new Facebook ad campaign. However, if an ad campaign isn’t executed properly, it could be a complete waste of money and effort. Here are a few do’s… Continue Reading Do's and Don’ts of an Effective Facebook Ad Campaign.
Print Advertising is Not Dead – 5 Reasons
One major myth we often hear is that Print Advertising is dead. To say that print advertising is dead is like saying brick and mortar stores are dead. We all know that simply is not the case. In reality, print advertising can be an effective way of reaching out to more potential customers. In this… Continue Reading Print Advertising is Not Dead – 5 Reasons
Social Media & Search Marketing Trends for 2016-2017
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017
Is Snapchat Useful For B2B?
When it comes to social media, B2C brands typically have the most leverage with the types of content they can create. Fortunately, the options for B2B companies are rapidly expanding with the rise of digital platforms. For channels like Snapchat, B2B brands will have another opportunity to meet this challenge, and the results have proven… Continue Reading Is Snapchat Useful For B2B?
6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
With over 4 million business pages, LinkedIn is the leading professional network on the web, the most important social network for businesses today and without a doubt the most important social network for B2B Marketing. LinkedIn allows businesses to generate leads, build reputation and conduct marketing research, just to name a few. However, not all… Continue Reading 6 Ways to Improve Your B2B Marketing Efforts on LinkedIn
In-house or Outsource? That is the Question!
In the last decade or so, marketers have needed to up their game so much that it’s getting hard to keep up. SEO, social media and content marketing are just a few tactics that weren’t even part of the conversation prior to 2006, and now they are front and center. The combination of digital plus… Continue Reading In-house or Outsource? That is the Question!
2015 TOP 7 SOCIAL MEDIA TRENDS
We all know by now that social media is here to stay. New platforms frequently emerge and features are constantly being added, so it’s worth taking a look at the social media trends for the first half of 2015. Let’s start with some current statistics for the most popular platforms: Facebook receives over 145 million… Continue Reading 2015 TOP 7 SOCIAL MEDIA TRENDS
New Tools For B2B Lead Generation
According to a recent survey, 7 out of 10 business owners said greater lead generation is their biggest challenge. Since there is such importance being placed on B2B lead generation to produce better results, it is crucial to find more meaningful ways to connect with leads. The good news is that with B2B social media… Continue Reading New Tools For B2B Lead Generation
Are You Using Facebook Business Manager? A quick tutorial. . .
Launched to a select group of advertisers in April of 2014 and rolled out to all later in the year, Business Manager is a great way to manage your posts and track likes and other things on the social network. According to Facebook: “Business Manager lets you manage all of the pages, ad accounts, and… Continue Reading Are You Using Facebook Business Manager? A quick tutorial. . .
Polaroid Reinvents for Social Age
We all remember Polaroids, in some way, shape, or form. They were convenient for parties or get-togethers where we needed instantaneous photos or cute novelties to give away. They were also incredibly inconvenient in the fact that film would cost an arm and a leg, making every single shot you took worth its weight in… Continue Reading Polaroid Reinvents for Social Age
Now Twitter Looks More Like Facebook
Last week Twitter unveiled a new profile design. As of this week some users had new profiles, while others still had the old design. Not surprisingly, however, new Twitter looks a lot like Facebook and Google+. On your profile page – not the home feed – a cover photo dominates the screen, with your profile picture on… Continue Reading Now Twitter Looks More Like Facebook
Good Customer Service Can Save a Tough Situation, Even on Twitter
We’ve written before about how important it is to keep track of customer service on social media. Especially Twitter – Social Media Examiner reported that over half of customer service questions are sent through that network. But sometimes you just need to experience something to drive the point home. Such was the case last weekend,… Continue Reading Good Customer Service Can Save a Tough Situation, Even on Twitter
A Critical Step in Social Marketing You Don't Know About
In the marketing scheme of things, social media is still pretty new, and many businesses are catching up to the logistics of it all. At this point, most (if not all) networks require someone with a personal page to set up a brand’s page. And when someone sets up a page, your social media manager,… Continue Reading A Critical Step in Social Marketing You Don't Know About
Lessons From Ellen’s Twitter-Breaking Oscar Tweet
During every major television event, brands hope to take the coveted win in social media. We saw it during last year’s Super Bowl when Oreo tweeted its timely “You can still dunk in the dark” image when the stadium’s power went out. And this year, Tide tweeted a series of Vines with the hashtag #getsitout… Continue Reading Lessons From Ellen’s Twitter-Breaking Oscar Tweet
Facebook Purchases 'WhatsApp' Messaging App for $19B
Facebook has once again snapped up a smartphone app to add to its growing collection. And this time it purchased WhatsApp to the tune of $19 billion. A mobile messaging app created by Jan Koum and Brian Acton, users who send messages through WhatsApp don’t have to pay SMS messaging fees. There’s no limit to… Continue Reading Facebook Purchases 'WhatsApp' Messaging App for $19B
Important Social Media Metrics to Know
At this point your business should be using at least one – and hopefully multiple – social networks. The Pew Research Center released a report that looked at the year in social. Here are some key findings: – 73 percent of adults online use social media. – 45 percent of people 65 and older who use… Continue Reading Important Social Media Metrics to Know
Don't Let Tweets Fall on Deaf Ears
According to results of a study conducted in early 2013, 71 percent of major retailers who are active on Twitter don’t respond to customers on the social media service. We’ve seen equally high numbers apply to other types of brands and businesses on Twitter. The number is frightening. After all, the point of social media… Continue Reading Don't Let Tweets Fall on Deaf Ears