Facebook Community Standards Affect Marketers: Stay Updated & Informed
Do you use Meta for Business in your digital marketing strategy?
All advertisers who use Meta to promote products or services need to ensure their content complies with Facebook’s guidelines. Facebook’s Community Standards apply to all Facebook users and all types of social media content, all over the world.
Facebook Community Standards are a main component to the Transparency Center’s Policies, which are especially important for marketers to become familiar with. After all, violating these guidelines can eventually result in content being removed or accounts being suspended or banned.
So, let’s get you updated on Facebook’s guidelines and help you ensure your brand is following the protocol:
What is Meta’s Transparency Center?
The goal of Meta’s Transparency Center is to give people a voice and help keep them safe. They’re focused on:
- Collaborating with global experts in public safety, technology, and human rights to keep their policies up-to-date.
- Creating features that foster safety so that people can report or hide content.
- Detecting violations and enforcing policies through technology and human review.
What are Facebook Community Standards?
Facebook Community Standards are based on four main values:
- Authenticity
- Safety
- Privacy
- Dignity
It is important to remain mindful of Facebook’s policies when you’re creating content. These policies define what is and isn’t allowed on Meta, which are focused on:
- Violence and Criminal Behavior
- Safety (Privacy Violations & More)
- Objectionable Content
- Integrity & Authenticity
- Respecting Intellectual Property
- Content-Related Requests & Decisions
Adhere to Facebook’s Advertising Standards.
When advertisers set up an ad, each is reviewed against Facebook’s policies. In order to build both a compliant and user-friendly experience, you should be following their Advertising Standards.
Some common points of confusion include:
Personal attributes:
Ads can’t contain content that assert or imply personal attributes.
Meta brand usage:
Advertisers can’t represent Meta’s brands in a way that make it the most prominent part of the creative.
Advertising restrictions:
Meta monitors the behavior of advertisers, and restrictions can be placed if an advertiser doesn’t follow the policies.
Why was my Facebook ad rejected?
If your Facebook ad was rejected, you’re not alone. It happens to other businesses as well.
There could be a number of reasons why your ads are being rejected, many of which are easy fixes.
Some of the common reasons for ad rejection include prohibited content such as third-party infringement (copyright), discriminatory practices, illegal products or services, misinformation, and more.
Your first reaction might be, “Wait, my ad doesn’t break any of those rules!” But take a closer look…
Assess your ad to determine why it might’ve been rejected. For example, do you unintentionally utilize diction that discriminates against people based on race, ethnicity, age, disability, or other personal attributes?
Steps to take if your ad is rejected:
1. You can create a new ad or edit your current ad.
If your ad was rejected, you could make a new one or edit your ad to comply with the Facebook policies. Go here for the editing steps.
2. You can request another review.
If you believe your ad was incorrectly rejected or restricted, you can do a Facebook Community Standards appeal. Request a review of the decision in Account Quality.
Create content that complies with Facebook’s regulations.
Familiarize yourself with Facebook’s policies, and keep them in mind when managing social media content.
Knowing the basics will help you save time and allow you to work more efficiently.
Need assistance with your social media marketing plan? Give us a call at 631.842.4600.