Have you scrolled through your News Feed lately and noticed nothing but videos and BuzzFeed articles? Well, you’re not alone. Facebook seems to be functioning more like an international media outlet than a social networking site, despite the denial of reps from Facebook. In the past year, the average time spent on the platform has […]
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Why You Should Be Using SEO For Your Business.
SEO, short for Search Engine Optimization, should be a fundamental part of your search marketing strategy. It is essential in maintaining a strong digital presence, especially in this day and age when the majority of buyers hit the Internet to find products and services. There are over a billion websites on the Internet today, so […]
Social Media & Search Marketing Trends for 2016-2017
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile […]
B2B Keyword Research – How to Generate Valuable B2B Keywords That Get Results
The success of B2B SEO can hinge on crucial factors such as your specific business goals, words that are relevant to your audience, and adequate search volume. It is also important to keep in mind your audiences’ buying stages and purchasing roles along every step of the process. This can make B2B keyword research a multifaceted […]
Make Your Website Mobile-Friendly
We have always encouraged our clients to keep their website up to date and visually appealing. If you depend on organic traffic to your site – and let’s be honest, who doesn’t – you’ve got to add engaging, informative, keyword rich content. Otherwise it won’t be easy to show up where you need to on […]
Google Rolls Out Panda Update: Content Still Paramount
This week Google announced that it was rolling out a new Panda 4.0 update, an important announcement for those in marketing and SEO, because Google hasn’t announced an update to Panda in a while (there have been “refreshes” which have been done without any fanfare). As expected, the new update caused a flurry of blogs […]
Staying Ahead Of Google: What You Need To Know
From the introduction of ultra-high speed Google Fiber in several markets to the exploratory launch of Google Glass, the search engine giant continues to make technological advances. Still, nothing it has done has been more newsworthy than its radical “search” changes. Google continues to confuse the local search landscape with Google+ Local and Google+ Business […]
Underestimating the Power of Local Search
Optimizing your website for local search is paramount if you want to be found in Google’s search results within a specific geographical area. Once a user searches for your company and adds geographical criteria, the search then becomes “local” and Google’s geographical algorithm – which of course is a secret – will have a dominating […]
Google and Google Mobile: Two Separate Search Engines
With recent reports stating that there will soon be more smartphones than people in the world, Google is rushing to refine its mobile search capabilities – and your business will want to be part of it. Google will have two entirely different search engines: Its search index for mobile and its main one used for […]
Meta Description…a Secret to Google Success
While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s […]