Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1
CGT Newsletter
Introducing Workplace by Facebook
Facebook is at it again—and we’re not talking about a new emoji on Messenger. They have launched a whole new platform specifically aimed at businesses. We anxiously welcome Workplace by Facebook. Workplace is an enterprise-focused social networking software aimed at assisting the day to day operations of organizations all over the world. After being in… Continue Reading Introducing Workplace by Facebook
Is Holiday Marketing for B2B Companies Too?
The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?
How Millennials are Changing the Business-to-Business Marketing Game
A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game
15 New Rules for Successful Marketing
It’s no secret that things have significantly changed in the marketing world. Many traditional advertising methods are out, and digital and social media marketing is in. Marketers are facing new challenges where they find it difficult to keep up with the constant changes and innovations of this industry. To make sure you don’t fall… Continue Reading 15 New Rules for Successful Marketing
5 Reasons Why Most Company Advertising Campaigns Fail
A failed advertising campaign will not only have a negative impact on your brand image, it could set your company far back financially. Regardless of what stage you’re in with developing your campaign, it’s important to thoroughly evaluate it and avoid common mistakes. Here are five reasons why most company advertising campaigns fail: Reason #1:… Continue Reading 5 Reasons Why Most Company Advertising Campaigns Fail
Do's and Don’ts of an Effective Facebook Ad Campaign.
Facebook drives nearly 25% of all social referral traffic, according to Sprout Social. These are encouraging results for any marketer who is in the process of launching a new Facebook ad campaign. However, if an ad campaign isn’t executed properly, it could be a complete waste of money and effort. Here are a few do’s… Continue Reading Do's and Don’ts of an Effective Facebook Ad Campaign.
Top Email Marketing Campaign Mistakes To Avoid
The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid
Print Advertising is Not Dead – 5 Reasons
One major myth we often hear is that Print Advertising is dead. To say that print advertising is dead is like saying brick and mortar stores are dead. We all know that simply is not the case. In reality, print advertising can be an effective way of reaching out to more potential customers. In this… Continue Reading Print Advertising is Not Dead – 5 Reasons
Social Media & Search Marketing Trends for 2016-2017
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017
Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
The first two things that should come to mind, when most people think about growing a blog with SEO, are highly targeted keywords and link-building. Both of these strategies play significant roles in helping to increase traffic; however, that’s just the tip of the iceberg. Today, we are going to share a few tips that… Continue Reading Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
Stand Out From the Competition with These 5 Tips
Regardless of the industry, every business owner has one thing in common, we all have competitors to deal with. The way to win the attention of potential customers is to stand out from the crowd. Here are five practical ways to separate your business from the rest: 1. Discover Opportunity in Your Competitor’s Shortcomings When… Continue Reading Stand Out From the Competition with These 5 Tips
Three Ways to Improve Lead Generation with Cross Platform Marketing
Throughout the course of a day, chances are your audience uses apps or views websites on their smartphones, desktop, and tablets. Keeping this type of audience engaged can be a challenge, as their attention spans tend to be split among various devices. Cross platform marketing is a solution that has recently taken the place of… Continue Reading Three Ways to Improve Lead Generation with Cross Platform Marketing
Don’t Get Unfollowed on Social Media
A vital part of your social media campaign should be obtaining and retaining followers. You want to make sure you’re not only getting the right followers, but also keeping the ones you have. BuzzStream and Fractl recently released findings from a survey of more than 900 people, to understand why people unfollow brands on social networks. The… Continue Reading Don’t Get Unfollowed on Social Media
Old and New – The Right Fit for Successful Marketing.
“Social” and “Digital” are the hottest marketing buzzwords at the moment. And for good reason. The most talked about creative and innovative campaigns in recent years have been digital. And while we’re proponents of digital marketing, we don’t want you to forget about certain traditional resources. Here are some, and ways you can tie them… Continue Reading Old and New – The Right Fit for Successful Marketing.
Are You Using Facebook Business Manager? A quick tutorial. . .
Launched to a select group of advertisers in April of 2014 and rolled out to all later in the year, Business Manager is a great way to manage your posts and track likes and other things on the social network. According to Facebook: “Business Manager lets you manage all of the pages, ad accounts, and… Continue Reading Are You Using Facebook Business Manager? A quick tutorial. . .
Marketers, Let’s Work Together
In recent years, it seems like there has been a constant struggle between digital and traditional marketing techniques. Arguments are raised on both sides, wondering about effectiveness versus cost, and what could possibly be in store in the next five or ten years. But, there are a select few individuals that bring up a valid… Continue Reading Marketers, Let’s Work Together
Hit Holiday Marketing Out of the Park
We admit, the holidays can be pretty sneaky – they always manage to creep up on you all of a sudden, no matter how much advanced notice you have. One minute it’s September and you think you’re ready to start planning, the next it’s the beginning of December and you’re scrambling.
Marketing in 2015
In the blink of an eye, it seems, 2014 is coming to a close. We are already thinking about 2015 and what adventures await us in the new year. Trends are changing every month, minute, and second – so we always need to be prepared. Forbes is already giving us a jump start with seven… Continue Reading Marketing in 2015
Don’t Forget the Essentials
Years ago, TV was the powerhouse of advertising – now it has taken a backseat to the internet, says Entrepreneur. And who knows what could come next after that? Technology is a beautiful thing; it’s always evolving and changing. No matter what new tactics arise, the best marketing practices come down to honest human interaction.… Continue Reading Don’t Forget the Essentials