1. Focus On Selling High Profit Products And Services Don’t be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages. 2. Focus On Your Team Build a championship team that’s going to survive and win despite this […]
CGT Newsletter
Is Mobile Marketing Right for Your Company?
With mobile marketing being hyped as “the next big thing” for every business category, the question remains, “Is it for real, is it for you and how deeply should you participate?” The answer comes in knowing if your customers will seek out information about your company using their smartphones – much like fifteen years ago, […]
The Secret to Successfully Using Facebook and Twitter
Facebook and Twitter are important elements in any social media campaign. Using it successfully requires some thought and careful planning. Following are some really good tips: • Crafting a message is the most important element of any advertising campaign. The copy has to be original, creative, memorable and engaging –with a call to action. Without […]
Six Essential Google Analytics Web Metrics to Track
Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page, […]
Eight-Point Social Media Marketing Reality Check
While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing […]
Do You Have Time for Social Media?
One of the more common questions I get asked is “When do I have time for all this stuff?.” Let me share with you some ideas on how to manage social media for your organization. First, to understand when and how much time to put into this medium you need to know that social media […]
Social Media: Myths vs truths
Every day you and I are being told about some incredible example of how social media helped a company. It is certainly a hot button topic amongst the media. Like any topical story there is some misinformation being disseminated. To help you decipher fact from fiction here are some social media myths and truths we […]
New Survey on B2B Decision Makers
Here are the results of our findings: 1. To find product/industry information: 59% still read print trade magazines 64% go to trade magazine’s websites to find product/industry information. 98% will search the internet to find product/industry information. 63% read direct mail 22% refer to social media (blogs, networking sites) 2. As compared to a year […]
Twitter Schmitter
Is Twitter right for you? All the talk, hype, and buzz around Twitter is pretty damn exciting. But what’s the real story? Over the past three months, the number of unique visitors to Twitter’s website appears to have leveled off. Does this mean it’s a passing fad? (In my opinion, this is a result of […]
New York Advertising Agency – CGT Marketing – Presenting Upcoming Seminar – Leveraging LinkedIn – November 17, 2009
Join us for an informative 90 minute workshop titled, “7 Steps to Success with LinkedIn” November 17, 2009 8:00AM-9:30AM The Huntington Hilton 598 Broad Hollow Road Melville, New York 11747 631-845-1000 By now, just about everyone has logged on or heard of LinkedIn. This business/social networking site has hundreds of thousands of users every day. […]
Letting Go
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message […]
The Magic Seven
These challenging economic times require us to be thoughtful, open minded and most of all sensitive to the drivers that make your business successful.We’ve been through two recessions since the 80’s and it is clear that the short and long term affects of cutting marketing efforts have proven to be negative. So, then what else […]
Don’t Cut Your Nose…
Current economic conditions cause us to re-examine our expenses. It makes for difficult decisions. And it makes perfect sense to trim those expenses that are not critical. However, don’t cut your nose to spite your face. One of the first ‘knee-jerk’ reactions is to cut marketing and advertising dollars. After all, why spend money here […]
Are You Maximizing the Value of Your Website?
I’ve had the experience of prospects calling me while they are viewing my site. In fact one client uses his site, while on the phone, to show prospects and clients exactly what they are buying.Purchasing patterns have changed over the past few years and websites have become a critical element in the sales process. Take […]
Is Marketing an Investment or an Expense?
The first in a several part series. Most people look at me with a very quizzical expression when I give them my opinion. Accountants will tell you it’s an expense. Most marketing/advertising companies say it’s an investment and precious few actually stand behind those words. One infamous quote comes to mind “Half of all my […]
A Unique Perspective To Remember
Have you every worked with someone you found intriguing, fascinating, inspiring and challenging all at the same time? Imagine looking forward to discussing your ideas and brainstorming with an individual knowing that he would challenge your perceptions, add his own twist and eventually end up with a well thought out and beautifully executed project. I’ve […]