content marketing

5 Modern-Day B2B Marketing Tips For Manufacturers

5 Modern-Day B2B Marketing Tips For Manufacturers B2B Decision Making factors

Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers

How to Create a Content Driven Marketing Strategy

How to Create a Content Driven Marketing Strategy

Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,… Continue Reading How to Create a Content Driven Marketing Strategy

Why You Should Be Using SEO For Your Business.

Why You Should Be Using SEO For Your Business.

SEO, short for Search Engine Optimization, should be a fundamental part of your search marketing strategy. It is essential in maintaining a strong digital presence, especially in this day and age when the majority of buyers hit the Internet to find products and services. There are over a billion websites on the Internet today, so… Continue Reading Why You Should Be Using SEO For Your Business.

Email Marketing Dos and Don’ts

Email Marketing Dos and Don’ts

With the large quantity of emails you receive, you might think that email marketing would slowly be disappearing from the list of today’s marketing tactics, but that is not the truth. To keep up with technology, current trends and interests of the consumer, here are some updates to what you may have previously practiced. What… Continue Reading Email Marketing Dos and Don’ts

New Facebook Marketing Features You Should Know About

New Facebook Marketing Features You Should Know About

Facebook is continuously rolling out new features to better itself. We have compiled a list of the ones you need to know about… Sponsored Messages: Send Facebook ads to your customers directly through ‘Sponsored Messages’ for Facebook Messenger. These messages are targeted, in-context ads which are sent to people who have previously communicated with your… Continue Reading New Facebook Marketing Features You Should Know About

B2B Marketing Trends for 2018

B2B Marketing Trends for 2018

Marketing has changed in more ways than one in 2017. The new year will be no different. Here are some trends to keep an eye out for in 2018. Content Marketing Content is key for B2B Marketing! You have probably heard this a million times already but we’ll keep saying it as long as it… Continue Reading B2B Marketing Trends for 2018

How B2B Marketers Can Use Millennials To Prepare for Generation Z

How B2B Marketers Can Use Millennials To Prepare for Generation Z

It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how… Continue Reading How B2B Marketers Can Use Millennials To Prepare for Generation Z

Should You Have an In-House Marketing Team or Hire an Agency?

Should You Have an In-House Marketing Team or Hire an Agency?

The answer to this question can possibly change the future of your business for the better… or worse. So which should you choose? We have gathered some intel to help you decide. The benefits of having an in-house marketing team One of best things about having an in-house team is that there is a quicker… Continue Reading Should You Have an In-House Marketing Team or Hire an Agency?

The Future of Print Advertising

The Future of Print Advertising

Is there a future for print advertising? This question keeps popping up and we feel the need to address it. Advertisers have been, and are continuing to, transition their traditional practices to the digital world. They are using similar concepts and designs when it comes to the appearance of their ads; however, their avenues have… Continue Reading The Future of Print Advertising

What Marketers Can Learn From Social Media Activism

What Marketers Can Learn From Social Media Activism

Social Media Activism. Haven’t heard of this word yet? Well here is the formal introduction: Social media activism is the action of using social media to vigorously campaign in order to bring about social and/or political change. It has been quietly used as a strategic tactic over the past few years with causes such as… Continue Reading What Marketers Can Learn From Social Media Activism

How to Drive Traffic to Your Website: Part 5

How to Drive Traffic to Your Website: Part 5

Welcome to the fifth and final part of this blog series—you made it! In our last blog post, we discussed the importance of crafting a headline and the significance of interviewing industry experts. For our last go around on this topic, we will be talking about the impact of social media and the importance of… Continue Reading How to Drive Traffic to Your Website: Part 5

How Artificial Intelligence Can Benefit B2B Marketing

How Artificial Intelligence Can Benefit B2B Marketing

The largest, and probably the coolest, technology trend to emerge in time for 2017 has to be artificial intelligence, or AI. Get used to that abbreviation because you are going to see it pop up more and more as this technology continues to spread. From Siri, to self-driving cars, to pizza tops (high top sneakers… Continue Reading How Artificial Intelligence Can Benefit B2B Marketing

How to Drive Traffic to Your Website: Part 4

How to Drive Traffic to Your Website: Part 4

Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline… Continue Reading How to Drive Traffic to Your Website: Part 4

How to Drive Traffic to Your Website: Part 3

How to Drive Traffic to Your Website: Part 3

Hey, you’ve made it to Part 3!  We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off.  Now, we are going… Continue Reading How to Drive Traffic to Your Website: Part 3

What’s Old is New Again

What’s Old is New Again

Have you noticed the obsession with the 90s lately? From funky fashion trends, to video games, to the revitalization of old television shows, there is so much nostalgia everywhere you look. It doesn’t stop there though. We have noticed some old school marketing trends that are slowly making a comeback. Direct Mail/Physical Mailers Many feel… Continue Reading What’s Old is New Again

How to Drive Traffic to Your Website: Part 2

How to Drive Traffic to Your Website: Part 2

Welcome to Part 2! In our previous blog, we talked about how optimizing your site for SEO and quality content marketing can drive traffic to your site. We hope you found those tips useful because we have the next two items on our list coming up. Here we go… Build a solid email list There… Continue Reading How to Drive Traffic to Your Website: Part 2

Your B2B Marketing May Benefit from Virtual Reality Technology

Your B2B Marketing May Benefit from Virtual Reality Technology

Virtual Reality. Some people fill with curiosity and excitement while others fear that this marks the beginning of when robots take over all of humanity. But no matter how you feel about it, virtual reality is a technology storm that’s been brewing for years and it’s only growing stronger. But what exactly is it? Virtual… Continue Reading Your B2B Marketing May Benefit from Virtual Reality Technology

How to Drive Traffic to Your Website: Part 1

How to Drive Traffic to Your Website: Part 1

Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1

How Millennials are Changing the Business-to-Business Marketing Game

How Millennials are Changing the Business-to-Business Marketing Game

A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game

15 New Rules for Successful Marketing

15 New Rules for Successful Marketing

  It’s no secret that things have significantly changed in the marketing world. Many traditional advertising methods are out, and digital and social media marketing is in. Marketers are facing new challenges where they find it difficult to keep up with the constant changes and innovations of this industry. To make sure you don’t fall… Continue Reading 15 New Rules for Successful Marketing