As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we […]
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Is Social Media a Relevant Tool for B2B Marketers?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing […]
Top 5 B2B Marketing Tips on Promoting Your Services
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re […]
5 B2B Marketing Trends in 2019
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing […]
5 Common B2B Marketing Mistakes to Avoid
Lately, we have been informing you on various marketing topics, tips and techniques that you should do. This time around, we are going to focus on what you should not be doing. Below, we have compiled a list of five common marketing mistakes that B2B Marketers face every day. 1) Thinking that B2Bs and B2Cs […]
Yes, B2Bs Can Benefit From Mobile Marketing
There are many aspects that make up a successful mobile marketing campaign. And before you think that B2Bs cannot benefit from these strategies, think again. There are many parts of the B2C marketing industry that B2Bers can most definitely take advantage of, and we have gathered them here: Mobile Video Video marketing is one of […]
Retargeting Tips for Modern-Day B2B Marketing
You’ve probably heard of the term ‘retargeting’ before, but what exactly is it? Retargeting is an online marketing tactic where advertising is targeted to potential customers based on their Internet history. It uses cookie-based technology to anonymously follow consumers as they browse through the web. Unlike B2Cs who typically retarget ads displaying products that you […]
B2B Lead Generation Using Social Media.
It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already […]
Quick tips for B2B Video marketing.
Video marketing has been popular for some time now, but in 2018, it will really make its mark in the advertising world. Why is this? Video is more dynamic and attention-grabbing than other versions of content. It drives engagements and is reported to move more people through the marketing funnel. Sounds great, huh? Here are […]
Introducing the New Facebook News Feed.
Have you scrolled through your News Feed lately and noticed nothing but videos and BuzzFeed articles? Well, you’re not alone. Facebook seems to be functioning more like an international media outlet than a social networking site, despite the denial of reps from Facebook. In the past year, the average time spent on the platform has […]
Why You Should Be Using SEO For Your Business.
SEO, short for Search Engine Optimization, should be a fundamental part of your search marketing strategy. It is essential in maintaining a strong digital presence, especially in this day and age when the majority of buyers hit the Internet to find products and services. There are over a billion websites on the Internet today, so […]
The Future of Print Advertising
Is there a future for print advertising? This question keeps popping up and we feel the need to address it. Advertisers have been, and are continuing to, transition their traditional practices to the digital world. They are using similar concepts and designs when it comes to the appearance of their ads; however, their avenues have […]
New LinkedIn Features You Should Know About
LinkedIn received a makeover and it’s better than ever. Whether you’re using the mobile app or the desktop version, the new app-like look offers a more user-friendly experience. Here are the new features you may or may not have already noticed… New homepage The new desktop site is much cleaner and easier to navigate than […]
What a catch!
Fred just came back from a 3-day fishing trip in Montauk. Aside from his limit of smaller species, this one didn’t get away!
A Good Ole' Time!
What could be better than a night of country music in Manhattan? Fred had a good ole’ time at the recent Luke Bryan concert at MSG. Yeehah!
Email is Having a Moment
Email newsletters are majorly growing in popularity, says a recent report by the New York Times. “Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos.” In the constant stream […]
The Era of Lists
Do a quick scan of Facebook or some other social media outlet, and you’re bound to notice at least a handful of people have shared a list of some kind. Top [number] of [something. Often nostalgic or industry related]. Buzzfeed is notorious for lists, many related to the 90s, and the trend seems to have […]
A Critical Step in Social Marketing
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Social Media Explosion
We’ve been spreading the word about Sundial Brand’s lines of skin care and beauty products on all of the social media sites. Through Facebook, Twitter and other mainstream sites, the brand’s presence has grown a whopping 74% in just 6 1/2 months – and it’s still growing!
“Make My Logo Bigger”
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]