While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s […]
Marketing
Using QR Codes as Marketing Tools
With the increasingly popularity of smartphones, QR (Quick Response) Codes are ready to go mainstream and play an important role in linking your customers and clients to valuable digital content via their smartphone. Manufacturing companies are putting QR codes on their catalogues and packaging to provide additional selling information or instructions. Retailers and service companies […]
Where the Conversations Really Take Place
Where do conversations take place? You may be surprised to learn that 90 percent of conversations occur offline and the remaining 10 percent online. Despite the hype surrounding social media and the heavy use of Facebook and Twitter, the fact is that only a minimal amount of all conversations occur on social media sites! This […]
The Best Time to Send Email
A new study from online marketer Hubspot, confirms findings we learned about 6 months ago…the most effective time to send an email broadcast to your customers, no matter which business category you are in, is early Saturday morning. Weekend email campaigns tend to have a much higher click-through rate (CTR) than those sent during the […]
The Ten Best Ways to Position Your Company for Success in 2012
1. Focus On Selling High Profit Products And Services Don’t be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages. 2. Focus On Your Team Build a championship team that’s going to survive and win despite this […]
Is Mobile Marketing Right for Your Company?
With mobile marketing being hyped as “the next big thing” for every business category, the question remains, “Is it for real, is it for you and how deeply should you participate?” The answer comes in knowing if your customers will seek out information about your company using their smartphones – much like fifteen years ago, […]
The Secret to Successfully Using Facebook and Twitter
Facebook and Twitter are important elements in any social media campaign. Using it successfully requires some thought and careful planning. Following are some really good tips: • Crafting a message is the most important element of any advertising campaign. The copy has to be original, creative, memorable and engaging –with a call to action. Without […]
Why YouTube Videos Should Be Part of Your Marketing Plan
Initially tagged as the renegade of the Internet world, YouTube has become an important part of today’s new media landscape and an essential element of your marketing plan. YouTube provides a valuable medium for all companies to showcase products and services – at no cost to you. According to ComScore.com, 25 percent of YouTube users […]
What’s Missing in Your Marketing?
Not getting enough leads? Are the quality of leads you are receiving suffering? With the promise of social media and a new lower cost method of communicating with your prospects and customers…many companies are flocking to this new media expecting a rush of fans, followers and business opportunities. Why doesn’t this happen? Let’s look at […]
Lessons From Google Plus
Despite the odds of defeating Facebook, last month Google introduced its new social networking site, Google Plus. The limited introductory trial met great reviews and posed the question, “Can Google Plus crush Facebook?” Even with the new network’s uniqueness, probably not. With 750 million users, Facebook is an integral part of too many lives. Still, […]
Six Essential Google Analytics Web Metrics to Track
Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page, […]
Eight-Point Social Media Marketing Reality Check
While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing […]
Stop Hunting, Start Nurturing
Companies typically spend a disproportionate amount of time and money hunting for new customers, often forgetting about their most loyal clients and customers – the 30 percent who purchase with greater frequency and generate the most profit and publicity. Hopefully, you’re able to identify specifically who those valuable customers and clients are. For many companies, […]
What Can Marketing Learn From Egypt?
It has been reported that the Egyptian revolution was conceived, planning and implemented using Facebook. Over 5 million Egyptians created Facebook accounts. Actually what their 18 day revolution teaches us, from a marketing/communications viewpoint, is that communities can be a very powerful tool. Facebook now rivals Google as the number one visited site. Large brands […]
LinkedIn is Going Public
In what will probably be a bunch of social networking sites going public over the next couple of years, LinkedIn has filed for an initial public offering as reported by the WSJ. What’s fascinating about this development is that we get to see their business model – profit, loss and future plans. Essentially learn how […]
The Value of Social Media
Not sure of social marketing’s value? Even though social media is a hot topic, it still is not budgeted appropriately. According to a recent article by emarketer, “social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to […]
Avoiding the Potholes of Social Media
Social media is without a doubt the most exciting thing in marketing since they started putting advertising posters in men’s bathrooms. However, jumping in the deep end can be very scary and a bit reckless. To make sure you are headed down the right path here is an outline of the process we use for […]
Having a Blast?
Email is the unsung hero of social media. It has proven itself as a marketing tool to nurture leads, widen sales channels and deepen relationships. However, most people tend to refer to it as an email ‘blast’. By simply calling this valuable tool a ‘blast’ we are not acknowledging its indispensable capacity to interact with […]
Social Media: Myths vs truths
Every day you and I are being told about some incredible example of how social media helped a company. It is certainly a hot button topic amongst the media. Like any topical story there is some misinformation being disseminated. To help you decipher fact from fiction here are some social media myths and truths we […]
Overwhelmed by Social Media?
Not sure what to do or what to use? If you feel this way, here some helpful tips we’ve learned and developed over the past couple of years. Accept the fact you will never catch up. Social media and all the applications available are exploding at a rate that’s faster that we can ingest. It’s […]