One major myth we often hear is that Print Advertising is dead. To say that print advertising is dead is like saying brick and mortar stores are dead. We all know that simply is not the case. In reality, print advertising can be an effective way of reaching out to more potential customers. In this […]
Marketing
Social Media & Search Marketing Trends for 2016-2017
Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile […]
Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
The first two things that should come to mind, when most people think about growing a blog with SEO, are highly targeted keywords and link-building. Both of these strategies play significant roles in helping to increase traffic; however, that’s just the tip of the iceberg. Today, we are going to share a few tips that […]
Stand Out From the Competition with These 5 Tips
Regardless of the industry, every business owner has one thing in common, we all have competitors to deal with. The way to win the attention of potential customers is to stand out from the crowd. Here are five practical ways to separate your business from the rest: 1. Discover Opportunity in Your Competitor’s Shortcomings When […]
3 Mobile Optimization Strategies for B2B Marketing
If you take a look around, you will see a smartphone in the hands of almost everyone you see. This holds especially true for B2B marketers who are engaged in lead generation. They know their professional audience is constantly connected to their devices for things like email correspondence and professional networking. With this in mind, the […]
3 Ways To Grow Your Email List for B2B marketers
Email has been proven to be one of the best methods for cultivating long-term relationships with customers. Not only does it have one of the highest ROI’s, it can also be used in tandem with social media and search marketing. This is one of the few assets in the digital world that you can truly […]
The B2B Decision Making Process – 3 Factors That Effect the Decision
A critical part of any B2B digital marketing strategy is understanding how to map your B2B customer’s decision making process. The B2B buying process is typically known for having multiple stages that must first clear company approvals, budgets, and strategic necessity placed on the product. By mapping your customers decision making process, you can market […]
Is Snapchat Useful For B2B?
When it comes to social media, B2C brands typically have the most leverage with the types of content they can create. Fortunately, the options for B2B companies are rapidly expanding with the rise of digital platforms. For channels like Snapchat, B2B brands will have another opportunity to meet this challenge, and the results have proven […]
Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level
Predictive analytics is no new concept. It has already been useful in electing presidents, discovering new environmental resources, assessing health risks and targeting potential customers. It is a type of data mining that uses algorithms, existing statistics, and pattern recognition methods to forecast future outcomes. New data intelligence technologies are making predictive analytics more efficient […]
B2B Keyword Research – How to Generate Valuable B2B Keywords That Get Results
The success of B2B SEO can hinge on crucial factors such as your specific business goals, words that are relevant to your audience, and adequate search volume. It is also important to keep in mind your audiences’ buying stages and purchasing roles along every step of the process. This can make B2B keyword research a multifaceted […]
Retargeting for B2B Businesses
According to a study by The Retargeter, “only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time.” In order to make up that 98% window, we’ve seen an explosion in retargeting, the cookie-based technology that keeps track of people who visit your site and displays […]
In-house or Outsource? That is the Question!
In the last decade or so, marketers have needed to up their game so much that it’s getting hard to keep up. SEO, social media and content marketing are just a few tactics that weren’t even part of the conversation prior to 2006, and now they are front and center. The combination of digital plus […]
2015 TOP 7 SOCIAL MEDIA TRENDS
We all know by now that social media is here to stay. New platforms frequently emerge and features are constantly being added, so it’s worth taking a look at the social media trends for the first half of 2015. Let’s start with some current statistics for the most popular platforms: Facebook receives over 145 million […]
New Tools For B2B Lead Generation
According to a recent survey, 7 out of 10 business owners said greater lead generation is their biggest challenge. Since there is such importance being placed on B2B lead generation to produce better results, it is crucial to find more meaningful ways to connect with leads. The good news is that with B2B social media […]
How to Jumpstart Your Blog
How’s your blog? Have you updated it recently? No? We won’t judge you. We’ve all been there. You got wrapped up in work and suddenly it’s been a month or two (or more) since your last blog post. The thing is, when blogging or writing isn’t central to your business, it can be kind of […]
‘Lean In’ Stock Photos Show Powerful Images Of Women
This week Getty images launched a “Lean In” collection of stock photos, in partnership with LeanIn.org, a women’s empowerment nonprofit founded by Facebook’s Sheryl Sandberg. According to Getty, the 2,500 images are “devoted to the powerful depiction of women, girls and the people who support them.” You can view the full collection here. They’re beautiful […]
2014 Super Bowl Ad Roundup: The Winners and Losers
Well the football game was a bit of a let down. But what about the other game, the #BrandBowl, #AdBowl or whatever other hashtags people were using on Twitter? Social consensus is, it was a bit of a let down too. And there were a lot of brands that chose to make a splash on […]
A Lesson in Competitive Branding
Every now and then we see an ad, video or photo and think damn, that’s some good marketing. Seeing something fantastic from a brand or company is inspiring, and last week was no different. We came across a video from a leather company we had never previously heard of, called Saddleback Leather. Entitled “How to […]
How Does Your Website Make People Feel?
You might think this a strange question. But how do people feel when they get to your website? Are they enjoying themselves? Do your fonts and layout give them a sense of calm? Or is there too much going on, so it’s difficult for their eyes to focus on what matters? The Next Web has […]
Anchorman Marketing: Too Much or Just Enough?
At this point, you’d have to be living under a rock not to know that Anchorman 2 was due to hit movie theaters this month. In fact, the highly anticipated sequel to 2004’s cult hit Anchorman: The Legend of Ron Burgundy came out yesterday. While we’re pretty excited about the movie, what’s really remarkable this […]