What to Consider When Using AI-Generated Images in Marketing

Some companies have embraced the use of AI-generated art across various channels, such as social media, email marketing campaigns, and website design. Even if you haven’t ventured into the world of AI-generated content yet, you may have noticed the growing buzz surrounding AI in marketing.

Popular AI art generators include tools like Canva, Adobe Sensei, Runway ML, Artbreeder, plus a bunch more. But before you try out any for yourself, it’s important to consider some key factors that can significantly impact your brand image…

We recommend finding the right balance between automation and human creativity, all while maintaining a consistent and original brand identity. I know this sounds hard, but if you read the following tips, you’ll understand.

1. Customization & Originality:

When looking at an image online, can you tell if it was AI-generated? Distinguishing between AI-generated and human-created images has become increasingly challenging, as AI art has grown remarkably sophisticated. This distinction may not always be obvious, and while your primary goal might be to have your AI image pass as a human creation, there’s another layer to consider – originality.

Does your image convey original ideas that’ll set your content apart, or does it bear a resemblance to content used by other brands in your industry? Avoid blending in with your competitors and strive for individuality that makes your content stand out.

Your brand should be different from similar companies with a special style and attractiveness. Know what makes your brand truly distinctive and portray those qualities through engaging content.

Regularly fine-tune your images to align with your brand’s distinct personality and messaging.

2. Consistency in Branding:

Maintain a consistent brand voice, values, and messaging across all your marketing channels. Inconsistencies can lead to confusion and deter potential customers.

When using an AI image generator, ensure that the graphics align with your brand identity. AI art may not always capture your brand’s uniqueness.

Edit and update your images to remain consistent with your brand messaging. For instance, generated art might not capture the specific look and feel that your brand conveys. Evaluate the images to make sure they reflect your branding style and values.

Keeping your content on-brand requires effort and attention. We recommend customizing AI-generated images as much as possible. Most AI image generators allow you to specify what’s needed. Be sure to select colors, styles, and text that resonate with your brand’s image and values and remember…it’s all about the prompts.

3. Authenticity & Trust:

As marketers, it’s our responsibility to remain authentic – a crucial element in cultivating strong, enduring relationships with our clients. Consumers look for brands they can identify with and relate to. When an emotional bond is formed, breaking that trust can be detrimental to your brand.

AI-generated art has reached a level of realism that can sometimes deceive consumers, making them believe they represent real people, products, and situations. This poses a challenge to the principles of authenticity and transparency. Customers may feel misled if they discover that an image they thought was genuine was actually generated by AI.

Integrating AI tools into your brand’s content marketing strategy requires a thoughtful and responsible approach. While AI can accelerate content creation, it should complement, not replace, the human touch of expertise and emotion that resonates with audiences.

Need some advice about leveraging AI tools for business? Give us a call at 631-842-4600.