4 AI Tool Tips Every B2B Copywriter Needs

Has your business ventured into the realm of AI writing tools?

In today’s fast-paced digital world, artificial intelligence (AI) tools have emerged as a helpful resource for enhancing copywriting efforts.

Admittedly, there are a lot of pros and cons that come along with using ChatGPT or the many other generative language programs available for writing B2B content.

AI tools can be beneficial for content production, such as increasing efficiency and saving time. However, there are risks and limitations of relying too heavily on AI in marketing including:

1. AI writing tools can’t replicate the emotional connection of human writing.
2. AI tools may not recognize your brand voice.
3. AI-generated content can lack creativity and originality.
4. AI tools can sometimes produce inaccurate information.

In our experience, we have found that utilizing an AI tool can have a positive impact on business goals when it’s used the right way. Strike a balance between automation and human emotion by using AI as a tool to help you do your job better, rather than solely relying on it.

Follow our tips to get the most out of leveraging AI for B2B copywriting:

Stay humanized.

 While an AI tool can generate copy quickly, it can’t quite imitate the nuances of human writing yet. So, if you choose to use ChatGPT or another generative language program, don’t sacrifice empathy and emotion for a higher quantity of content production.

To be sure your messaging doesn’t sound automated, revisit what AI generates to add a human touch and personalize your copy. We recommend editing the language to be more conversational and natural. (You don’t want to sound like a robot!) Remember, customers value authentic communication.

Edit the content to remain on-brand.

Avoid copying and pasting an entire blog or copy block that’s written by an AI tool, as it can appear unnatural and lack depth.

While AI tools can generate content such as blogs or product descriptions, we suggest editing the output to refine the language, ensure quality, and correct any inaccuracies.

Edit the copy to remain consistent with your brand messaging. For example, ChatGPT’s content may not always capture the tone that aligns with your brand. It’s important to review and update the AI-generated text so that it reflects your brand’s unique personality and values.

You’ll need to do the work to make sure your content remains on-brand. Your content should be original and engaging, all while maintaining a clear differentiation in the marketplace.

Use AI to inspire ideas.

Instead of having AI write all your content for you, use it as a resource to help brainstorm creative ideas and explore different angles. If you have a bout of writer’s block, AI is a helpful starting point.

Consider using a combination of AI-generated content and human-generated content. You can leverage AI for developing initial drafts or supplementing content ideas, and then add your industry expertise and unique perspectives to enhance the copy.

Tell the AI bot exactly what you need.

 It’s critical to provide clear instructions and communicate what you need. This is called prompting. By writing a solid, well-crafted prompt, you can guide the AI model to generate more relevant content.

A good prompt should be specific and give enough background information for AI to understand the topic and come up with a good answer.

Here are some tips:

1. Create better questions that define AI’s role, establish context, and set limitations. An example of a good, clear prompt: Instead of saying, “Create a plan for three days in Paris,” a better prompt would be, “Create a full plan for three days for travelers to Paris, France including a hotel that is under $500 a night and places to eat for every meal for people who are gluten-free.” Get specific. Request blog title suggestions or call to action (CTA) ideas.
2. Clearly state the purpose of the content (sales pitch, informative blog, compelling email campaign).
3. Define your target audience. This includes industry, job roles, and pain points.
4. Share your brand guidelines such as tone of voice, style preferences, and word choice. This will help ensure the generated content aligns with your brand and maintains consistency.

Need some advice about leveraging AI tools for business? Give us a call at 631-842-4600.